No Excuses Coaching with Ryan Montis & Alanna Banks
The mindset. The attitude. The strategies.
Being an elite coach lights you up, but your insecurities surface when you think of establishing yourself as a coach.
Do I know enough? What if I can't fix their problem? Who am I to think I can be a coach? And on the flip side, you're figuring out how to be an entrepreneur and build a business which feels very overwhelming.
Each week entrepreneurs Ryan Montis, certified trainer and Alanna Banks, certified hypnotherapist and coach, help you chunk it all down so that you can feel like creating a coaching business is fun and easy.
If you're a coach who wants to adopt the mindset, attitude and strategies of an elite coach or a personal development enthusiast who wants to learn and evolve, this show is an invitation to jump in.
Please subscribe to the podcast on iTunes, Google Play, and Spotify, join our community on Instagram @itsthenoexcusespodcast and learn more about our offerings Alanna Banks @alannabankscoaching and www.alannabanks.com and Ryan Montis @ryanmontisnlp and www.ryanmontis.com
Support the show here https://www.buzzsprout.com/1962894/support
Thank you!
No Excuses Coaching with Ryan Montis & Alanna Banks
Seven Reasons Why 2024 Will Be Totally Different for Coaches
Prepare to have your coaching playbook revolutionized as we go through the seven reasons why 2024 will be totally different for coaches. Where adaptation is king, and client expectations reign supreme.
We're not just creating followings; we're cultivating communities that thrive on shared values and genuine engagement, where true success lies for coaches in the digital age.
Things are just different. Alana Banks.
Speaker 2:Mm-hmm.
Speaker 1:They're more different than ever before. Have you noticed that?
Speaker 2:I have. Yeah, I've really noticed it, especially in the coaching industry.
Speaker 1:So darn different. And if people don't adapt, what's going to happen? What will happen to those who refuse to adapt to the future? That's here now.
Speaker 2:Well, you're going to get left behind, aren't you?
Speaker 1:You're going to get left behind listeners if you don't adapt to the future. That's here now. Why 2024 is and will be totally different for coaches Is the name of today's episode probably.
Speaker 2:Yeah, lots to talk about.
Speaker 1:This is a good topic, yeah.
Speaker 2:I'm excited too, because, you know, what I'm noticing is like 2024 is an up level for everyone and everything, not just coaches, but just like everything. Do you feel that Everything's different?
Speaker 1:Everything, I wasn't kidding. Yeah, it's all different. A lot of it's better, some of it's worse.
Speaker 2:Yeah, it's a lot better. Humans period are changing and have up leveled. It's like they know more. They expect more. They're smart. It seems like they're smarter.
Speaker 1:Yeah, the standard issue. You just pick up a human off this Earth planet today versus 20 years ago, just a standard average stock factories, human they know how to do stuff that people didn't know how to do before. Nothing against the people of the past is just because mainly because technology has advanced and the dissemination of information is more efficient than it was yeah so things are different, things are different.
Speaker 2:So, let's get into this list. Let's start talking.
Speaker 1:Let's start talking about it. So, as a reminder, this list is why 2024 is going to be, and is now, totally different for coaches. This is the no Excuses coaching podcast, so we could talk about why 2024 is going to be different for restaurant tours because it will be, yeah, but we're going to focus on coaches.
Speaker 2:Yeah, and when we're talking about coaches, we're talking about life coaches, business coaches. You know, not basketball necessarily, maybe, maybe.
Speaker 1:But not like you know yeah. Life coaches, business coaches, to a large degree hypnotherapists and hypnotists, although I want to again acknowledge that a person running a hypnosis business is doing somewhat different activities than a person running a coaching business in many cases. But anyways these are everything that we're going to go through today is going to apply to a pretty broad spectrum Anybody in the coaching and or online therapies, sort of businesses.
Speaker 2:Yeah, and we've got seven items on this list, so we got to like.
Speaker 1:That's seven.
Speaker 2:Yeah.
Speaker 1:We got a lot.
Speaker 2:We got a lot.
Speaker 1:Should we put a time limit on each of the seven?
Speaker 2:I don't know. I'm thinking like well, we have like half an hour basically.
Speaker 1:Yeah, so three or four minutes per. Per item or point Cool. Okay, let's get into it. No.
Speaker 2:Number one is vetting and buying criteria are changing, so the way people, like consumers of coaching, are going about purchasing Coaching or programs or trainings or whatever it might be, has changed because there's just so much more information out there. There's also like, as we were saying at the top of the episode, it's just like this, this up level, this expectation too, of what they're looking for.
Speaker 1:Yeah, so this has really evolved in the last few years and it's going to continue to evolve through 2024. The you know and coaching, of course, is a luxury service. It's a high ticket service in many cases, maybe most cases and the way people make a buying decision is based on their own personal criteria. What do they need to know? What information do they need to have? What do they need to see or hear or feel such that they can make a decision to invest in something? And the answer to you know what is the average person's buying criteria for coaching or online services like this? It's changed, it's evolved. People are searching for information in new ways, their vetting potential mentors and trainers and coaches in new ways, and if you don't understand that and respect those ways, it's you're going to make it a very easy decision to not buy from you Potential. Yeah.
Speaker 2:And I think too I think we've done an episode on this before but there's kind of like a few key things that you really need to be hitting as a coach or service provider that are just non-negotiable now, yeah, which is like we're not going to go into a lot of detail because I think we've talked about this before, but it's like having a social media presence, having a website, maybe having a podcast or a YouTube channel, being visible online, is a non-negotiable now for coaches. You need to be, you need to play the game. Yeah.
Speaker 2:And be there. Yeah. If you're not, then you're going to get left behind.
Speaker 1:Yeah, so many coaches and hypnotherapists and folks have messaged me in the last year saying I don't know what happened in 2023. All of a sudden, I stopped getting new clients, or I'm getting half what I used to, and you know, and these are people who were successfully attracting clients for years before. And the answer is you didn't evolve to the changing needs of the consumer.
Speaker 2:Yeah, and especially now too, like, as younger people are going to be looking for coaches. So those that are in their, like, you know, 20s, 30s, they've grown up with, you know, social media. They've grown up with that and, like, social media is the first place that they go. So if you don't have a presence there, then, like you kind of don't exist to them. Yeah Right, it's true, it's true.
Speaker 2:So you want to be where your customers are and a lot of the time, those that's on social media and they're and the thing is is like these are really successful people that you're speaking of. You know, I'm sure they're amazing, I'm sure they get amazing results for their clients. But the people who are maybe a bit younger than them or are newer in the industry have a social media presence and are getting in front of the people who you know they want to be more popular and they look more legit, even though they may be newer and may not be getting the results you're getting. You know those people are raking in the cash that you could be getting and they're maybe half as good as you.
Speaker 2:Yeah, but, because they're amazing on social media or have a YouTube channel or whatever. They're cashing in on all this business.
Speaker 1:Because they understand how people are making buying decisions in 2023 and 2024. Yeah, so that's point number one. The thing that's going to be different is the way people are researching and vetting potential coaches, and this one is kind of a theme throughout most of what we're going to talk about today. So if it doesn't make total sense yet, stick it out through the end of this episode. It's going to make a lot more sense.
Speaker 2:Yeah, I would say this point is actually the umbrella of what we're going to talk about now through the rest of this list.
Speaker 1:Yeah, Actually, it sets a really good tone for the remainder of the seven points. Cool, Okay. Number next is number two, and it is that podcasts are essential in 2024. And I put in brackets on this sort of joint note file that Alana and I have they're like the new search engine. Okay, Now, essential.
Speaker 1:I mean, we'll have to put a grain of salt on this. We're not going to go out and say anybody who doesn't have a podcast in 2024 is going to go bankrupt, but we're at the point where they're so easy to do so easy to do, it's so easy to make a good quality podcast with a little bit of common sense and a little bit of effort that there's not really a good reason anymore not to have it. And when we think about the places that people search for answers and information and do research in 2023, yes, of course, Google is one of them, and that's becoming kind of less and less. Another huge place where people search for answers is Reddit, which is something we have talked about a lot on this podcast. Yet maybe we will.
Speaker 1:Youtube, by the way, is one of the biggest and most heavily used search engines in the world and, again, if you don't have a YouTube presence. If your potential client is searching to vet you on YouTube, well, okay, that's a no. And we're at the point now where and Alana and I were talking before we hit record that that podcast search in Spotify or that podcast search in Apple Podcasts or wherever your preferred podcast platform is, is a place that people are going to look for answers and do research and vet you potentially and I was telling Alana, I recently hired a very high level coach, actually team of coaches to help me with some stuff I've got going on in my business, and one of the places I went to to do my research when making my buying decision was my podcast search engine, not just to see if they had their own podcast, but to find any episodes of other people's podcasts that maybe this organization had been a part of or interviewed on whatever.
Speaker 1:It's a big. It was a big part of my you know vetting process. So yeah, well, because that's what that is.
Speaker 2:Yeah, well, it is establishes authority to write. So, for example, maybe you don't want to have a podcast, okay, fair enough. But if you don't want to have a podcast, then you need to, as a coach, do your best to get interviewed on as many other podcasts as possible. That could be another angle to do this Because, like, as you said, you may be searching for that person that you're potentially wanting to work with and it gives you like authority, it gives you like kind of like leadership vibes, it gives you like exposure. It's kind of just like oh okay, so this person is a legit coach. Yeah Right, they have a podcast, they've been interviewed on a bunch of podcasts.
Speaker 2:And the other thing, too, that I've really noticed as a trend with you know, some of the bigger coaches out there is now they're doing a lot of coaching like on their podcast. So and this is something that I do with a lot of my clients because I have another podcast called Cracked Open, where I post all of my like hypnosis recordings, and so if I'm in a session with someone, or if I'm on a discovery call with someone or I'm just like cruising around social media, I can then say, oh, by the way, I've got this episode that you should listen to and I just send them the link to my podcast, or I send them a link to an episode on this podcast, so it's a great way to like introduce someone to your style, to your personality, to your coaching, and you can like kind of put it in as just even like your strategy for when you're working with clients.
Speaker 1:Yeah, Just for fun, because you kind of triggered this in my mind, Alan. It makes this sort of authority that you can establish by being active in the podcast scene. I just Googled Ryan Montes podcast and 600,000 results come back for that and the entire first page is links to our podcast, various episodes that we've done. But also, you know, Laurie Hammond's podcast comes up. The famous Laurie Hammond because I forgot, but I was interviewed on her podcast some time ago and you know, in my name with the word podcast, brings up all these results from all these different reaches of the internet. And so you know somebody was a potential client of mine or was looking to join my new training program or something, and they did this search. That looks pretty good, yeah, and it's pretty good.
Speaker 2:It shows you're active too, right, yeah, and you know, sometimes you may hear about this coach and you do a search and like it's old information. But if you've got a podcast, then it's active. If you're on social media, it's active, like it's just like okay, you're on the scene, you know what's going on. Yeah Well, I did an event just before Christmas a palm reading event, a corporate gig and the woman who hired me was listening to a podcast after she'd hired me and I happened to be interviewed on it, and so she emailed me and she was like, oh wow, I didn't know that you were doing all this other stuff. I thought you were just a palm reader and I was like, oh no, I do all kinds of things, so you never know who's going to be listening. Right.
Speaker 1:Yeah, okay. So there you go. So number two on the list was podcasts are again grain of salt, but essential. Yeah, think of the podcast search like a new search engine and don't you want to be? And it's a big one, don't you want to be on the? You know, have results come up when people try to find you on this search engine or organically find you.
Speaker 2:Okay, yeah, Cool. I mean maybe that's like a like a masterclass for some people, Like maybe does anyone want to know how do you start a podcast. Yeah.
Speaker 1:Yeah, give me an idea for something We'll talk later.
Speaker 2:Cool All right. We're exceeding our three minute limit on your podcast.
Speaker 1:We're exceeding our three minute limit on each of these points by like tripping.
Speaker 2:It's okay. No, we're doing okay, we're doing okay.
Speaker 1:Yeah, number. Next, number three Ah, yes, this one I wrote. Perfection is now kind of required, okay, so for years I've been saying perfection not required, perfection not required, don't be a, you don't need to be a perfectionist. It's a bad idea to be a perfectionist when it comes to marketing yourself and coaching, and you know what. All of that's still pretty much true. You don't need perfection really isn't required, and you don't need to be a perfectionist and you shouldn't be a perfectionist.
Speaker 1:But what I mean by this, when I say perfection is now kind of required, is that you can no longer can get away with being lazy or having mediocre quality content or making just these obvious, simple mistakes in marketing yourself that you could get away with a couple of years ago.
Speaker 1:And again, lanna and I were talking about this before we hit record. It's that just the general understanding and skill of online content creation across all people, like the general skill of an average human to produce content online, has dramatically increased in the last few years, to the point that in, let's say, canada and the country that we're in, almost everybody has a device that they carry around with them everywhere that is capable of recording higher resolution, high quality audio, beautiful quality video content in a matter of seconds that they can instantly upload to the internet and have beautiful, clear, crisp, high quality content online, and when that is something that any Joe Schmo off the street can do. You as a professional business person, as a professional marketer who's trying to sell something online, you can't afford to have bad lighting, crummy videos, inaudible audio, ugly graphics forgive the term, but ugly graphics bad fonts. That stuff is not going to fly anymore.
Speaker 2:So no, it's not and, like you said, you don't have to be perfect. It's not like you have to do a video and have it scripted and get your makeup done and perfect hair and all that stuff. That's not what we're talking about when we're saying perfection is required. It's more these subtle things, these subtle pieces of criteria that need to be checked that are required now and you can't really get away with it.
Speaker 2:Like you said good lighting, good sound, good visual. We know as a society how to film good video content now. There's so much information about that out there, so don't ignore it. Learn.
Speaker 1:Yeah, if my eight-year-old niece on a three-year-old hand-me-down iPad can make better content than you, an adult business owner, is making content on social media. If that's what's happening, you got to up your game.
Speaker 2:Yeah Well, just like I was saying at the beginning, it's like these younger coaches that are coming in who have had social media and have been on social media since they were born. Pretty much that's who you're competing with, If you're an older kind of therapist or coach or whatever.
Speaker 1:Yeah, and part of this is eliminating the limiting belief that it's hard to make good quality content. It's really not. No, it's like. Steve Jobs and a lot of really intelligent, hardworking people created technology that makes it super easy for you to get your message out to the world, and in a way that is highly palatable. Yeah, so use the tools that are out there, exert some effort to learn how to use them, and your life will just be so much easier and better.
Speaker 2:Yeah Well, even this morning I filmed a reel in my car great lighting, right, 360-degree lighting.
Speaker 1:Car lighting is so good.
Speaker 2:Using my iPhone, which is a great camera, right, I posted that just a few hours ago and it's already got over 5,000 views. Yeah, right. Yeah, so that's not perfection. Right, I was in my car, I was on my way to the mall, I was parked, not driving. Yeah. But you know, I hit some specific. You know checkpoints, yeah, that's it.
Speaker 1:Yeah, so that's it. So again, you know it's a tongue-in-cheek thing to say perfection is now kind of required, because certainly perfection is not required. But the message here is you know also, you can't be lazy, you can't get away with, you know, mediocre quality output, the way we could, you know, a few years ago, yeah, the bar for quality is higher.
Speaker 2:Yeah, the competition is fierce.
Speaker 1:I wouldn't even necessarily say it's because of competition, specifically because, like, if I'm going to look at a coach's piece of content and I'm considering hiring them or not, I don't need to compare their content to somebody else's to know whether it's acceptable or not. I'm going to look at it potentially in isolation, I'm going to look at it objectively, but I know if somebody has taken the time to learn how to effectively market themselves or not. Yeah. Right and the rest of the consumers, maybe not consciously but unconsciously, can tell the difference.
Speaker 2:Yeah, right.
Speaker 1:Yeah, and also there is competition out there. In addition to that, there is competition out there, and if you offer a service that's similar to other people, but they're more polished in the way they present it than you are, well it's not going to work in your favor.
Speaker 2:Yeah, it's true. Okay, let's move to the next one, number four Proximity is everything.
Speaker 1:This is a good one.
Speaker 2:This is important.
Speaker 1:Yeah. So proximity means proximity between your clients and you. You can dramatically influence people's perception of you by how you control and leverage the proximity that's available to you. And spoiler alert the closer the proximity, the more you should be charging. Right, you're going to have a one-to-one program where you know if you're going to join up with the Ryan Montes sleep on my couch container that I announced on the a couple of weeks ago on the podcast, where it's very close proximity. You sleep on my couch, you make me breakfast in the morning, you tuck me into my bed at night, you know, whatever.
Speaker 1:No, this is made up, but it's, for example, but that's a high ticket because it's a high proximity program, right. And then, if you know, if you're listening to the podcast, the podcast is free. It's pretty much one-way communication where we talk, you find folks listen. That's a much you know. Further proximity and the price is because, commiserate with that, right, it's free, yeah, yeah. So you know, these days it's not about charging again and this is something Atlanta was saying before we hopped on the recording it's not about charging for the information. It's about charging for the proximity, the supervision, the accountability, the handholding. Yeah, thoughts.
Speaker 2:Well, yeah, I mean that's what people are going to be paying for as we move forward, because there's just so much information out there. You can't nail it in as a coach anymore by, you know, having a like a one-day intensive, where you just give the person a roadmap or a blueprint or like you know how to do this thing. It's like great, give them that information. But what they're going to be paying for is the implementation. Yeah Right, it's the handholding, it's the like holding you accountable. Okay, you said you were going to do this on this day. Did you do it? Kind of text message first thing in the morning. Yeah Right, like that's where I feel like coaching is moving towards now and that's what people are expecting, especially from these higher ticket containers. Yeah.
Speaker 2:And because, like you can go online and get a blueprint on how to run a retreat, for example, you know, but I want someone that's going to hold me accountable.
Speaker 1:Yeah, don't be in 2024. This is, I guess, a bit of a side note, but in 2024, don't be one of these people that's trying to charge implementation and accountability pricing for information packages. It's not going to work in your favor, yeah.
Speaker 2:And it may. It may work in your favor, but you may have to.
Speaker 1:It better be real good information then.
Speaker 2:It better be real, good information and you may have a very unhappy client by the end of it. Yeah. Right yeah, because they'll feel like they didn't get actually what they paid for.
Speaker 1:Yeah, yeah, I think we got that one Proximity. So you know, basically, the closer the proximity, the higher the price, and that makes sense and that's going to be more important and more emphasized in 2024.
Speaker 2:And I think that's where your efforts want to be concentrated too. It's like, of course, creating content is super important. Having your email, doing your social media content, having your podcast, all that stuff is a priority, and then the other priority is the high proximity work that you're going to be doing with your clients.
Speaker 1:Yeah, and the high proximity work is also where you get a lot of the data to better serve all of your clients and create your content.
Speaker 2:Right yeah.
Speaker 1:Totally. Your close proximity clients are the boots on the ground who are facing the challenges that you help people overcome. So you have to, you know, really listen to what they're saying to you and consider what they're coming up against, because, yeah, probably you've already overcome the challenges that your clients are overcoming. But remember, this is an evolving world and the world is evolving quickly and so you know, just because you figured out how to overcome a challenge when it was your turn doesn't mean it's going to be exactly the same for your current clients and your future clients, and you want to be listening to the data that's coming in through them so you can better serve them and be dynamic and adjust to their needs and better cater to your future clients, but also turn that into potentially into messaging 100% Like have it open, you know on your notes, right, Like when you're in a one-on-one situation, maybe when you're done, like write down in your notes like oh, these are good opportunities for creating content, like whatever you talk about that day.
Speaker 1:Yeah, number next is number five.
Speaker 2:Yeah, number five.
Speaker 1:Oh, this is a fun one. This is a ruffle some feathers. One potentially Potentially Number five is use artificial intelligence. Gorsh darn it, but don't abuse it.
Speaker 2:Mm-hmm. Yeah, so we did. I believe we did multiple episodes about artificial intelligence.
Speaker 2:Maybe We've done a lot of episodes, I know, but I know we went pretty hard on AI for a bit, so go back and listen to those episodes, for sure.
Speaker 2:But you know, a lot of coaches are using their AI for content creation, which is great, and you can't abuse it. As it says in this note Like, use it, but don't abuse it. Like, maybe use it to generate ideas, but don't use it to actually write all of your content, because it's becoming more and more obvious now when people are, you know, just copying and pasting, yeah, but also you can use artificial intelligence to collect data and do research and collect information about your niche, or you know the specific person that you're targeting. You can put prompts into AI to like get really interesting information about, like, what are they? Like, what are they wearing, what are they shopping? Right, like, what books are they reading? And then you can use that in your content too, because then that's how you're creating content, where people are like, wow, it feels like she's talking directly to me and that's what we want, right? We want that connection, which is coming up later in the list too. Yeah.
Speaker 1:So in its present form. You know, we have lots of different ways of utilizing AI right now. The biggest and the most popular one, I think, is chat GPT. At the moment, In its present form, I really like AI as like an administrative assistant right.
Speaker 1:Like Atlanta says, for you know, crunching data for brainstorming ideas, maybe even making drafts of content. I don't like handing over, like the reins of content creation to AI, which is where you know, and I see it manifest in two ways in a lot of people's content Boring, generic content. When we just hand the reins, it's like AI okay, make the content, pump it out, pump out the images it gets pretty generic and pretty boring really quickly, and that's one thing that we see and again, not everybody. There's tons of AI content out there that's really good too and indistinguishable from human written content. I'm not talking about that.
Speaker 1:The other problem that we observe is people are using AI as the new way to hide online, the new way, the new thing to hold between them and their clients. You don't need to see me. Just look at this beautiful AI generated image that I made in a computer and look at this caption I wrote. One thing that has not changed in 2024 is that if somebody's shopping for a coach, probably they want a person with whom they have rapport and a human connection, and there's no amount of AI generated graphics in the world that are going to create an emotional bond between a potential client and a coach. You need to still be visible. You need to still be in the content. You need to still be, if not the brand, a major component of your brand. And the reason I'm saying this is because I'm seeing some coaches. Online presence has just transformed into a gallery of AI content.
Speaker 1:It's like they're selling AI services and here's an example of what you can do with AI, rather than let's connect so you can become a client.
Speaker 2:Yeah, yeah, I see that too. The other thing that I was going to say, that I read recently which I think is really cool, and I've used this and I don't know if it works or not, but there was something that came out a couple of weeks ago that said that AI has become emotionally intelligent, or something like that. Yeah, there's this emotional intelligence that's kind of appeared that people didn't know about, and if you use the prompt this is really important to me or someone might get hurt if I get it wrong then it up levels, whatever it kind of like generates for you. Yeah, and so I've used it in some things that I can't remember. I think I was creating a list or something like that and I was like I really need to get this right. It's really important for me. I need it that's my mind, not what it looks like to be able to connect, that's kind of it, and it produced a pretty great list for me. I can't remember specifically what I was doing, but like I'm interested to see how that develops.
Speaker 1:Yeah, yeah, yeah, I heard about that also. That's interesting.
Speaker 2:Yeah, I think it was through that Justin Feinberg guy. Okay, I've sent you his Instagram before.
Speaker 1:Yeah, yeah, I remember him yeah.
Speaker 2:Anyway, I think that's really cool and I think, yeah, there's so many opportunities with it. So like, if you're not there yet, or if you've been afraid of AI, like make AI a goal for you in 2024, just to like learn about it. Yeah. You know what I mean. Just get up to speed because you don't want to be left behind. There's people doing stuff with AI that, like you know, if you don't even know what AI is, you're going to be left in the dust. Yeah.
Speaker 1:Cool, okay. So there you go. That's number five Number. Next, number six Alana, why don't you read this one out and give us a breakdown? This one is straight from the Atlanta banks Mind.
Speaker 2:Yeah. So number six is don't fit in. Be a category of one. And be a category of one is not my saying, but don't fit in has always been my modus operandi, I guess you know. I think it's important to feel free to be yourself and do things your way. Within you know the constraints of checking the right boxes, but being a category of one is something that I learned from a coach named Erica rightman. She owns like an advertising agency. She's got an awesome presence on social media and her whole thing is that being a category of one and how, in order to stand out as a coach, you really need to just do stuff your own way. So have your own vibe, have your own language, have your own processes, have your own way of like showing up on social media, and that's going to set you apart in the sea of kind of like the same Right. So I think in 2024, it's going to be even more vital than it is now to be a category of one, to, to you know, stand out and be your own person.
Speaker 1:Yeah, yeah, I would agree. I would agree. It's very tempting to try to model what other people are doing to be successful, and that's I mean. There's tremendous value in doing that. Yeah.
Speaker 1:And at the same time, you know, we also don't want to just appear the same as everybody else. Because that's when, when you, when you're offering the same thing as everybody else, then people start to treat you as a commodity and they're just going to look for the cheapest person who's offering the same thing. It will be one or two who will stand out against the rest. Right, like, let's look at the example of cola. Right, caramel colored soft drinks. Right?
Speaker 1:There are a million different brands of cola and there's only two in the world that matter.
Speaker 2:Yeah.
Speaker 1:Because cola drink is a has become a commodity and so like and look the ones who stand out, coke and Pepsi, like these are billion dollar companies, yeah Right, but like local mom and pop, you know cola they're not. They're not even a million dollar company, right? Because they're doing things.
Speaker 1:A million other people right. You got to stand out. You got to differentiate in terms of branding, in terms of the service you offer and in terms of being part of the brand. The easiest way to stand out is to not, you know, make up some generic coach brand, but to be the brand.
Speaker 2:Yeah, like you are the brand. If you're a coach, you're the brand they're paying, yeah. And when we talk about this whole idea of proximity, is everything Right, you want to show up as you authentically as much as possible. Because, at the end of the day, if you're getting a one on one client and they're working with you like you guys need to be able to vibe together Right. And if you're putting out this sort of like generic stuff, then people aren't going to feel that connection or want to be in that close proximity with you. They're just going to want to listen to your podcast or, I don't know, download your work books, right. Like they're not going to actually want to get on a zoom call with you and work with you one on one.
Speaker 2:So that's why I think it's so important like show off your quirks, you know, share your talents, be the brand, because ultimately, that's what they're paying for, and not just to hang out with you. I'm not saying that either because I also fricking hate it so much when people are like get in my energy, you know, come and be in my energy, and like everything will be amazing for you. No, I don't want to pay to be in your energy. I want to pay for you to hold me accountable and, you know, be able to text you whatever I feel like it. Yeah, you know, that's what I'm paying for.
Speaker 2:Yeah not to just be in your energy so that I can maybe get some of your work.
Speaker 1:That's the value of the Ryan Montess sleep on my couch for a week. I you know my proximity program. People get to really be in my energy. You know they get to watch me eat my breakfast. You know it's a high energy, low accountability program. Right.
Speaker 2:I mean hey, that could be cool.
Speaker 1:No, I thought, maybe there probably are people who are like all they need and all they want is to be in the energy of somebody who's like maybe do anything that they want to do. So maybe you know we won't maybe discount that too much, but for most, yeah, For most of the time.
Speaker 2:I feel like that's kind of like two years ago, you know yeah, two years ago, yeah, come be in my energy, but not anymore.
Speaker 1:Yeah, not in 2024.
Speaker 2:Cool, All right Number, last, last one, the most important, actually for last.
Speaker 1:This is going to. This is literally the. You know, these four words are defining the direction I'm taking my business coaching, my social media coaching and my business in 2024. And I've been. I didn't even really think about it, but I've been doing this since the beginning, and what it is is building community, not following. Building community, not following, right? Yeah, so it's no longer going to serve you, to just and I've been saying this for years you can't be that untouchable celebrity on social media who ignores everyone. Right Now, more than ever, the people who are going to win the day in 2024 are the ones who are building a community, building a movement around you know the goals and the aspirations of the people in their niche. It's not about building a following or having a list. It's about cultivating an engaged community of like-minded, like-valued individuals. And, for the people who are leading these communities and leading these movements, you're going to be in a position to really serve in a meaningful way and really grow in a meaningful way.
Speaker 2:Yeah, 100%, that's what you know. I want more also for this podcast for 2024, which is kind of a good note to end on, because, same thing, when you if, for example, if anyone else listening has a podcast, it doesn't matter like how many downloads you're getting, necessarily you want to see are people engaging with your podcast episodes? Are they engaging with the content you're creating? Are they, are you getting feedback? Right, and you want that also for your coaching community too, like you know. Are people commenting on your stuff? Are you getting direct messages from people? Are people sharing your reels or your posts that you're creating? Right? That's creating community, that's creating connection, that's them sharing your stuff out there to a wider community because they feel aligned with the message that you're sharing. Yeah.
Speaker 2:So you know, I would love all of our listeners to number one follow us on Instagram at it's the Nox Huses coaching podcast and start engaging with our content. And you know I'm going to do a better job of that and Ryan's going to do a better job of, like you know, just being more engaging with the content so that we can do that. Yeah, for sure. So yeah, community is huge. It's connection, community connection. What's another C you can throw in there? Um communication community community connection and community and community.
Speaker 2:Yeah, so communication, communication, communication. That's a good one.
Speaker 1:So the thing about the thing I like about before we go, the thing I like about cultivating a community rather than a following, is that, like when you create a community, which is to say, a place where people can connect with both you and each other yeah, it sort of opens up the timeline a little for people to.
Speaker 1:They'll stick around more often and they'll stick around longer, which gives them more opportunity to get to know you, right, if you're a coach that wants to attract you know, good fit clients, we're going to get tremendous value from you.
Speaker 1:With a following, you have little opportunities in the form of pieces of content to convey your value to your audience, right, and you know, depending what happens with those pieces of content, they might fall off your following, they might miss them, whatever, right, when you create a community which is a place where people can engage with each other and with you and you can share value with the community, you create a process that's much more forgiving, because people have the opportunity to consume more of your value over more time and it's going to catch more of the people that are destined to become your perfect clients, right, and with the huge benefit of the ones who are not going to become your clients.
Speaker 1:They get to stick around and get tremendous value too, right. So I mean, I could talk probably all day about the difference between a following and a list versus community and community building, but here are a few of the. You know, those are a few of the finer points. And again, because the way people are researching and connecting with and investing in coaches, mentors and trainers has evolved and will continue to evolve in 2024, this is why community building, now more than ever, is absolutely vital. I would say it's more vital than a podcast, although a podcast is a huge part of it it could be a huge part of your community building.
Speaker 1:So yeah, that's what I got.
Speaker 2:Well, and you also have to think of the. You know any coaches that you might work with not you specifically, ryan, but like the people that are listening. It's just like if you're part of a community that's led by a coach, you might not be interested in what they're offering right now, but you might be interested in what they're offering like two months from now. Right, but you'd like to be part of the community, so you stick around. Do you know what I mean?
Speaker 2:So it's kind of like it's a great sales opportunity for you too, because, like you're creating this like hangout space and you know not everyone is going to be interested in what you're doing in that moment, but, like you never know, it's and it evolves too. Yeah based on what the community wants and needs.
Speaker 1:Yeah, it's, and it's about creating impact and it's and growing your business and serving people. Yeah, so folks out there, you know less. How many followers can I get more? What's the community and the movement that I can cultivate?
Speaker 2:Yeah, totally.
Speaker 1:Because when you, when you do that, you don't need to worry about followers or sales. They're just going to happen, right yeah?
Speaker 2:Well, and then you also have what's it called like evangel, evangel, evangelists evangelists you have evangelists, so you have people out in the other communities. Then you know talking about your community and how it's so great or this thing and you know, or this person through this community, right, so it's just sort of like it actually amplifies your impact. Yeah. And I think that's a great question, whatever it is, you're definitely.
Speaker 1:I'm definitely seeing that specifically happen right now, because now I have multiple communities that are all linked together. You know it's a community of communities at this point, but I have my free group, the mission and movement group. I have my very low price social media group, which is the simple social sanctuary. I have my engaged group and routinely I'll have strangers, you know, message me on Facebook or Instagram saying hey, so, and so was talking about you in this other place. They're telling me about what you do and what's going on over here. I really want to join up, I really want to get involved. Right, and it's because of exactly what you're saying. Right here, people love what you know. You're the community you've created. They want to invite other people to it.
Speaker 2:Yeah, and that's the whole idea behind remember the tribes. I can't remember the guy who wrote that book, but he's a big marketing guy, big advertising guy.
Speaker 1:Yeah, I didn't read it, but I heard about that yeah it's the same thing.
Speaker 2:It's like all about like creating community and why that's so important.
Speaker 1:Yeah, I'm reading a book right now and I don't remember the author's name or the title of the book, but it's about because I just like got the book reqo and added it and audible. I've just been listening to it. But yeah it's about that as well, just like the power of community and connection amongst people sharing value and yeah, seth, godin. That's not the author that I'm thinking of for my book, but that's the tribes book, Seth Godin right.
Speaker 2:Seth Godin, yeah.
Speaker 1:Cool, yeah, cool. All right, there you go. There's seven things, seven reasons why coaching whatever 2024 will be different coaches. There they are.
Speaker 2:Yeah, why? 2024 will be totally different for coaches.
Speaker 1:For coaches Seven reasons.
Speaker 2:We just shared them all.
Speaker 1:Yeah, and less excuses than ever. No more, no excuses.
Speaker 2:Oh yeah, excuses are just like that's yeah, no, none of that.
Speaker 1:I have that Cool.
Speaker 2:All right, that's it for now, I guess. Happy New Year everyone, because this is the first episode of 2024.
Speaker 1:Happy New Year, happy January, happy everything.
Speaker 2:Follow us on Instagram at is the no excuses coaching podcast.
Speaker 1:Follow us on Instagram. Yeah, follow. It's the no excuses coaching podcast. We'll see you there.
Speaker 2:Bye, bye.
