We reminisce about the glory days of KFC's Toonie Tuesdays and its beloved place in our high school memories. We don't stop at nostalgia; we delve into five undervalued tactics that could skyrocket your business success. Our conversation is a treasure trove for those looking to master the art of consistent innovation with practical steps to increase sales in a competitive marketplace.
Have you ever wondered what makes a customer hit 'purchase'? We reveal the magic behind swift responses to DMs and inquiries, unveiling the 'window of excitement' that could make or break a sale. Our candid anecdotes offer a roadmap to navigating the dance between instant engagement and preserving your daily routine.
This episode is a gold mine for entrepreneurs and digital communicators seeking to refine their approach to customer interaction—an essential ingredient for growth in the digital age. We're spilling secrets on how to be available without compromising your sanity, ensuring your business thrives with every ping.
Lastly, we tackle the hotly debated concept of work-life balance with the belief that pouring your soul into your business doesn't equate to a life mislived. Through personal tales and reflections on industry tycoons like Elon Musk and Jeff Bezos, we challenge the stigma associated with 'hustle culture.'
Our discussion suggests that a relentless pursuit of success can be in harmony with personal values and happiness.
As we near our 100th episode—yeah, you heard right, 100! we'd love to hear from you. Please give us a rating or share a review.
Join The Ascension Circle @alannabankscoaching.
Join Ryan's The Simple Social Sanctuary.
A few excellent ways to support us are by subscribing to the podcast on iTunes, Google Play, and Spotify.
Joining the community on Instagram @itsthenoexcusespodcast and learning more about what we offer @alannabankscoaching and www.alannabanks.com and @ryanmontisnlp and www.ryanmontis.com
BUY A MUG! Visit our merch store, No Excuses Outfitters.
Want to sponsor an episode and promote your business and social media profiles? Send SPONSOR to @itsthenoexcusespodcast, and we'll get back with the information. Investment is under $20 per episode.
We reminisce about the glory days of KFC's Toonie Tuesdays and its beloved place in our high school memories. We don't stop at nostalgia; we delve into five undervalued tactics that could skyrocket your business success. Our conversation is a treasure trove for those looking to master the art of consistent innovation with practical steps to increase sales in a competitive marketplace.
Have you ever wondered what makes a customer hit 'purchase'? We reveal the magic behind swift responses to DMs and inquiries, unveiling the 'window of excitement' that could make or break a sale. Our candid anecdotes offer a roadmap to navigating the dance between instant engagement and preserving your daily routine.
This episode is a gold mine for entrepreneurs and digital communicators seeking to refine their approach to customer interaction—an essential ingredient for growth in the digital age. We're spilling secrets on how to be available without compromising your sanity, ensuring your business thrives with every ping.
Lastly, we tackle the hotly debated concept of work-life balance with the belief that pouring your soul into your business doesn't equate to a life mislived. Through personal tales and reflections on industry tycoons like Elon Musk and Jeff Bezos, we challenge the stigma associated with 'hustle culture.'
Our discussion suggests that a relentless pursuit of success can be in harmony with personal values and happiness.
As we near our 100th episode—yeah, you heard right, 100! we'd love to hear from you. Please give us a rating or share a review.
Join The Ascension Circle @alannabankscoaching.
Join Ryan's The Simple Social Sanctuary.
A few excellent ways to support us are by subscribing to the podcast on iTunes, Google Play, and Spotify.
Joining the community on Instagram @itsthenoexcusespodcast and learning more about what we offer @alannabankscoaching and www.alannabanks.com and @ryanmontisnlp and www.ryanmontis.com
BUY A MUG! Visit our merch store, No Excuses Outfitters.
Want to sponsor an episode and promote your business and social media profiles? Send SPONSOR to @itsthenoexcusespodcast, and we'll get back with the information. Investment is under $20 per episode.
Hey, Ryan, hey hey.
Speaker 2:What's happening?
Speaker 1:Just hanging out on a Tuesday. Actually, yeah, we're recording on a Tuesday, which is unusual for us.
Speaker 2:Yeah, do you remember Tuesdays? What's that? Do you remember Toonie Tuesdays?
Speaker 1:Toonie Tuesdays yeah.
Speaker 2:When I was in high school the movies, toonie Tuesdays was a big thing. Well, there's Discount Tuesdays at the movies. In Toonie Tuesdays was a promo that KFC did way back when I was in high school and it was like you pay $2. There's no tax on it. It was just like two bucks. You give them a Toonie and you got like. You got like, I think, one piece of chicken, a small fries and a small drink. It was like something like when it first started. It was like that Cool.
Speaker 1:It was a good deal, and especially for high school students.
Speaker 2:High school students were like, yeah, I'm going to go to KFC and get Toonie Tuesdays and like you know. And then, like you know, and I was never really huge and I liked KFC but I was never huge into it but and I think I'm the only one who's been like flocking this and tracking this because, like they continued the Toonie Tuesdays promotion for many years after that but it just got progressively worse and worse and worse until it was like totally different than what it initially was, and it went from like $2 for chicken fries pop to like $2 plus tax for chicken fries pops, and now we're up to $2 and 30 cents.
Speaker 2:And then it was like $2 plus tax for like okay, now it's no pop, it's just like the chicken and the fries. And then like and then like to the point where it was like okay, now it's $2 and 22 cents plus tax for like this and like and now it's just like. One step at a time went from being this thing that was like you know, wow, that's a great value to like whatever KFC like yeah. I'm going to Popeyes.
Speaker 1:Yeah, I do remember that. Now I wonder if that's when the Toonie was introduced, if they were trying to like play off the like introduction of the Toonie.
Speaker 2:I don't know. Yeah, I was around that time. What year?
Speaker 1:did you? It must have been. When did the Toonie come out? Let me check the archives I remember that when the Looney came out I was I was like probably eight or seven and I actually won my first Looney ever playing bingo at my aunt and uncle's cottage. I thought it was the coolest thing.
Speaker 2:Yeah, the Toonie came out in 1996.
Speaker 1:Okay, 1996. So that tracks, yeah, because I was definitely in high school in 1996, but I wasn't really a KFC person. Like I feel like fried chicken has become this like massive thing in the last few years, but fried chicken wasn't really a big thing. Yeah, you know.
Speaker 2:I just found a message. Well, fried chicken has always been super popular. What are you saying?
Speaker 1:I don't think it has.
Speaker 2:Colonel Sanders died with more money in the bank than, like the United States, have in foreign debt.
Speaker 1:I know, but like I feel like fried chicken, like independent, like I'm thinking, like I live. You know, queen and Dufferin area In the last like four, four years there has been, like a surgeons Is that even a word of fried chicken. Places Like there's like Dave's hot chicken, there's Chen Chen's near me, there's PJ Clecks, like these are literally all within like a five minute walking distance from my house. That didn't exist before.
Speaker 2:Yes, perhaps you're right. We're getting away from the topic of Toonie Tuesday. I just found a message on a message board on the internet from 2005 where somebody was reminiscing about how Toonie Tuesday started out at $2 and is now and this is 2005 is now 249 plus tax. This is 2005. So I don't even want to know.
Speaker 1:So that's 10 years later, right?
Speaker 2:If it was that's 10 years later, which is also 19 years ago, oh my God.
Speaker 1:Let's not even go there.
Speaker 2:What is Toonie Tuesdays today? Let's see.
Speaker 1:I don't even know if it exists, even.
Speaker 2:Let's see. Kfc 2023 is a suggested search 299 plus tax.
Speaker 1:I mean, can they even call it Toonie Tuesday? It's not even Toonie Tuesday anymore, it's like $3 Tuesday.
Speaker 2:Yeah Well, they don't call it Toonie Tuesday anymore.
Speaker 1:Oh God.
Speaker 2:I mean now it's 2 pieces for 299 Tuesdays, spelled T-W-O-S-D-A-Y-S. All right, I mean there's. I can't. You know, we can't complain that much. There's inflation. I gotta make money. I can't just give the food away.
Speaker 1:No, and honestly, kfc's recipe has improved considerably. I would say I would never have eaten at KFC 19 years ago, but now I like it. I think they have a good recipe now.
Speaker 2:Yeah.
Speaker 1:I don't think I've had KFC in a while, but oh, it's quite good. Now, I don't like their fries, but I could take it or leave it with the fries, but the chicken it's good.
Speaker 2:Yeah.
Speaker 1:Yeah.
Speaker 2:I gotcha.
Speaker 1:Anyway, that's not what we're talking about today. We're not talking about Tuney, tuesday or KFC, but we are talking about five things that will 10x your business, that you're probably unwilling to do.
Speaker 2:That you're probably what.
Speaker 1:Unwilling to do or avoiding Right.
Speaker 2:Yeah, this is a great list. You and I have been having conversations recently about what are the little things that we're doing in business that are driving sales and just this observation of some of the other people in the industry maybe, who are stating that they're not getting the sales that they want but then, at the same time, not taking consistent actions to get sales.
Speaker 2:Yeah, so we just want to highlight some of these consistent actions, that it seems like a lot of people are unwilling to do these things, and these are also things that directly lead to sales. Yeah, yeah so we want to add a little bit.
Speaker 1:Yeah, these are super important. Honestly, these things, once we go through them, they're such low-hanging fruit, they're such easy things that you can just implement into your daily schedule that are going to have such a huge impact. Yeah, you know what I mean. They're not even complicated, they're very easy.
Speaker 2:Yeah, yeah, okay Well.
Speaker 1:I don't know. Some of them take effort, all of them take it Effort. Yeah, we're going to talk about it. But like effort, minimal effort in my opinion, like yes, effort, but who?
Speaker 2:knows.
Speaker 1:Maybe for some it's more of an effort than for others. Like I look at some of the stuff and I'm like that's just a no brain or easy thing that I would 100% do. Yeah, okay, let's just get into the specifics.
Speaker 2:Okay, let's do it Okay. Number one thing that will 10x your business and when I say business, I mean revenue that you're probably unwilling to do because a lot of coaches are unwilling to do this. Okay, before we say this first one, I want to talk about a theory that I have just really quickly.
Speaker 2:Okay, it's that a lot of entrepreneurs want to go straight to the entrepreneur's dream and skip the part where they work sufficiently aggressively to get to that tree. Yeah, and it seems to want to go from, like, taking their coaching cert to driving a Lamborghini on the Amalfi coast and then want to skip that part in between where you like have lots of conversations and help lots of clients and like do a fair amount of work to you know, yeah, and I'm not saying that like the only way to be successful is to work really hard and buckle down and like work 24 hours a day and break your back, because that's really not required. But it's like a lot of people are airing on the side of just like, like let's go straight to the four hour work week.
Speaker 2:Yeah, you know, maybe make a stop at the 20 hour work week where you actually do some work.
Speaker 1:Yeah Right, some effort is required. Basically, yeah, yeah, right.
Speaker 2:Until, like you know, there's growing the business and there's scaling the business. Scaling the business is where you try to like make the same money or more by doing less work, and that's where you figure out how to get to your financial goals by whatever means necessary.
Speaker 1:Yeah.
Speaker 2:Right, and that usually comes first.
Speaker 1:Yeah, and that's why they always say, like your first million or something, or like your first 10k is the most difficult, and then anything on top of that is going to be a lot easier, because you already implemented the effort that you need to sustain in order to grow right.
Speaker 2:Yeah, and increase your revenue.
Speaker 2:Yeah, Okay. So number one on the list is I know this is going to ruffle feathers and I love that answer DMs and inquiries lightning fast. Answer DMs and inquiries lightning fast. And here's why If you are a co-trust service provider or really any business that sells a service or a product, the most excited a person is going to be to learn about your product and invest in it is the moment they send you an inquiry about it, and I call it the window of excitement. The longer it takes you to get back to them, the more that window closes.
Speaker 1:Yeah.
Speaker 2:So, like I've had, I've like filled out, you know, a form, or submitted a question, or like submitted my contact information to the companies and literally like within seconds after hitting submit, my phone is ringing and it's a salesperson on the other end because they understand that, like it's a countdown, it's like the first 48, right, yeah, so the cops know that TV show about police detectives. The cops know, you know, crime has been committed. Every second that ticks by without that crime being investigated, it's less and less likely that it's going to be solved. I know somebody sends you an inquiry about your business. The more time that ticks by before that inquiry is responded to properly, the less likely they are to buy from you and the more likely they are to buy from somebody else.
Speaker 1:Yeah, yeah.
Speaker 2:And so like. But there's also this attitude, especially amongst coaches and entrepreneurs and people who market on social media, that, oh well, I can't be a slave to my DMs. You know, I have to set boundaries with. You know, with people online, and it's like cool, of course, but you might be, you know, setting boundaries that are keeping the money out.
Speaker 1:Yeah, you may be sabotaging yourself by doing that.
Speaker 1:And like I was having a conversation with my Ascension Circle group and we were talking about revenue, high revenue months, and I was kind of like pulling back the curtain on what my months looked like in January and I was just like you know, I was on my phone first thing in the like I literally would open my eyes and the first thing I would grab was my phone.
Speaker 1:And they're like, really Right, because there's also this narrative out there that it's like you have to have this morning routine and like you don't check your phone and you meditate and you like cold plunge and you do all these things. No, the first thing I'm doing in the morning is checking my messages and getting back to people as quickly as possible, and then I'm also checking my messages before I go to bed because I don't want to have missed something, because oftentimes people are in the evening right, they're scrolling, they're getting in that window of excitement. They send you a DM. If you have to wait all the way till the morning to get the response, you're going to miss it potentially right.
Speaker 2:Yeah, that's a really good point and it's like you know we're we're not saying you know, ignore your family and be a slave to your phone, etc. Etc. But, like you know, when you're growing a business and it's your business, you know it's your baby. Pay attention to your baby right, yeah, yeah.
Speaker 2:You know I'll take 10 seconds. You know, as I'm I don't know in between tasks at home during my off time and just glance at my phone and see if there's anything urgent, right, and you know, and with practice you'll get to know like what needs an immediate response of what doesn't. But, like you know, if you're like one of these people who root, one of these coaches or entrepreneurs who routinely takes 24 plus hours to respond to messages from people who are not yet paying you money, I guarantee you're leaving money on the table.
Speaker 1:I guarantee you, yeah, yeah, definitely. So get on those DMs. And also, if you have the belief that, oh, if I reply too quickly, people are going to think I'm not busy Like, get rid of that belief immediately.
Speaker 2:Yeah.
Speaker 1:Because, like, people don't care, people are not thinking that. First of all, they're not like oh, she responded to me like within the first five minutes of me sending that. She must not be busy, so I'm not going to work with her. That's not what they're thinking at all. They're like oh, thank you so much for responding so quickly. Yeah, so many times I answered DMs and they're like oh, my gosh, like it's so good that you responded so quickly. That's usually one of the first things that someone will say If it's a quick response.
Speaker 2:Yeah.
Speaker 1:Right, because people appreciate that, they want that.
Speaker 2:Definitely All right.
Speaker 1:Number two are we good? To move on to number two.
Speaker 2:Yeah, yeah, that one. I mean, I feel like maybe we should have just done the whole episode.
Speaker 1:I know right, we could.
Speaker 2:But maybe we'll. We got our list. Maybe we'll do another episode about that.
Speaker 1:Yeah.
Speaker 2:We'll see how much kickback we get on that particular one.
Speaker 1:Okay, send us your opinions.
Speaker 2:Send us your opinions One way or the other. Yeah, okay, so the next one is on the list of five things that will 10x your business, that you're probably unwilling to do, because most people are unwilling to do these things. It's to drop money on real mentorship and accept, and, at the same time, accept responsibility for your success in that so there's kind of this.
Speaker 2:There's a big camp of people are like okay, I paid my X thousand dollars to become a coach, now I'm going to spend $0 on learning how to sell my services and just figure it out. Okay, obviously that's not going to get most people very far, unless you're a natural born entrepreneur, which most people are not. And then there's this other camp of people it's like okay, you know, I'm so intimidated or I'm so like overwhelmed by the idea of marketing myself. I'm just going to take a big chunk of money and give it to a business trainer or a mentor and once I've given them the money, I'm like putting my future in their hands. They can tell me what to do and I'll do it, and the sales are going to come in, which is also a mistake.
Speaker 2:Those are the people who pay big bucks for training your mentorship and then don't get the results. The secret is be willing to invest in training your mentorship for the thing that you want to achieve, which is sales and client attraction, and go into those programs, whether it's a coaching or training program, accepting personal and full responsibility for the results you do or don't get in the program. It's not that the coaches or business trainers job to drag you kicking and screaming to business success. They're going to give you the system, but it's up to you to apply that system and pro and be highly proactive about refining that system and asking for support and seeking support, et cetera, et cetera, to make sure you get the results. Did I explain that properly? Totally.
Speaker 1:I think what's important is you've got to decide that this is what you want. Having this type of a business is what you want and it needs to be something that you want so bad that you can taste it. The goal of having this business being a coach. It needs to be a big goal, full of success, Full of emotion. If you want it that badly, then you're going to do whatever it takes to go after that goal. If that means purchasing mentorship or buying some business plan or social media thing, then take it seriously.
Speaker 1:You know what I mean. Buy it and show up to the calls, do the modules, apply it, like all the things, because there's so much information out there you could probably not even sign up for a program and get all the information. But you have to decide that I want this so bad and I'm going to do whatever it takes to frickin' do it. I'm sure you can agree with this, but I've been on so many calls where I'm literally giving people the step by step to getting started, getting a social media presence together, the steps to starting the business, and they don't do it.
Speaker 2:Sorry, I just wanted to break up. It's a pervasive limiting belief. It's like okay, I just need to put my money and my trust in the hands of the coach and they're going to take care of the rest. Yeah, it's a huge step, but you still got to do the work.
Speaker 1:That's step one. Okay, cool, you did it. Now do it Right.
Speaker 2:Yeah.
Speaker 1:That's, honestly what separates those that are successful from those that aren't. Is the people that want it so bad that they can taste it and they're willing to do whatever it takes to do it?
Speaker 2:Yeah, yeah, agreed, that was pretty straightforward, yeah.
Speaker 1:I think we got that, so be honestly like a whole episode too.
Speaker 2:Yeah, it really could, it really could I agree, all right, number three is, yeah, pretty. Are we ready to move on? Yeah, yeah, we're ready, yeah.
Speaker 1:Okay. So number three is be obsessed. I love this one, this one is so good. Be obsessed with your business and success.
Speaker 2:Yeah.
Speaker 1:I was actually thinking about this when I was driving home or this morning from the vet, because it just popped into my mind a couple of I don't even know Many episodes ago. We were talking about balance work-life balance, I think and I was like there's no such thing as balance, there's priorities.
Speaker 2:Yeah.
Speaker 1:And this made me think of what's going on for me right now. And I was having this conversation with Dave, I think and I was just like I'm obsessed with my success right now and my business and just getting it to where I want it to be and that's a huge priority for me right now and I was looking at when I was driving this morning. I was thinking of a pie chart and I'm like my business right now is like 75% of the pie chart and like everything else has like a sliver of that 25% because I've got other things, like I've got kids, I'm married, I've got, like, other responsibilities, I have my mom, you know, like I've got all this stuff, but the big chunk of my pie and the bulk of what I think about it on a regular basis is the success of my business.
Speaker 2:Yeah, yeah, and that's okay. It's okay to make something that's very important to you a very high priority. This is the other kind of limiting belief or pervasive counter belief that's out there. It's like there's this like let's cancel hustle culture, let's cancel that, like the image of that person going all out to build their business. Well, let's cancel it for people who don't want to do that.
Speaker 2:But for people who want to do it for people who want to go all in and like you know what I'm going to stop at nothing to make my business work and then, once it's at the revenue level that I want to hit, okay, then it's scale time where we make the same money, or more, by doing less, but somebody wants to go all out. Like you know, one of my favorite expressions is it's only a problem if it's a problem.
Speaker 2:Yeah, yeah, if it's damaging your quality of life to be obsessed with success in business, then okay, it's a problem. Then I agree with you. Yeah, I know that the people are saying that's too much, but if it's making you happy and if you're in the pursuit of something that really lights you up and you're working long hours, that's your right and that's your business. It's nobody else's business. So, oh, you can't do that. Yeah, it's both literally and figuratively, or literally and metaphorically, your business.
Speaker 1:Totally yeah, like as long as you're not like abandoning other things that are also a priority in your life.
Speaker 1:You know, like I'm not abandoning everything for the sake of my business, but it's just sort of like for me right now it's just like my business and then like, obviously my kids are high up there and I'm not like dropping the ball on other things, but you know, it's okay to be.
Speaker 1:That's why we say there's no such thing as balance, like it's priorities. You can't really have balance, because if I had balance then it would be like 25% business, 25% family, 25% health. Like you can't have that, you know, and I'm still healthy and moving my body, but you know it's maybe not as high up on the list of priorities for me, but it's still part of my self image. Like I'm still going for a walk every day. I have a freaking dog, like I have to go for a walk every day. Yeah, so it's just re prioritizing a whole bunch of other things in your life. I think that's the thing and that's how you, that's how you create a goal that you know is so big that you can taste it, that you like are going to stop at nothing to go after it.
Speaker 2:Yeah.
Speaker 1:And I feel like this one will ruffle ruffle feathers because, like you said, there is this belief out there that you know, the whole four hour work week, the whole, like you know, lean back and let the business come to you, kind of mentality. And you know, I feel like some people might be like, oh, if you're obsessed with your business then you're gripping, and if you're gripping then you don't believe that it's going to happen. And so then you're like actually repelling and like I don't. I like I got caught up in all that stuff for a while and honestly it's not helpful.
Speaker 1:Yeah, in my opinion and for me it wasn't helpful, Like once I put the pedal to the metal and it got obsessed and, like you know, was proactive. I was doing all the things. That's when things started happening for me.
Speaker 2:Yeah, yeah, I agree with you, and I mean think of like you know, we've all seen that picture of like Elon Musk, you know, 100 years ago, sitting in his garage, you know, surrounded by you know computers, and yeah, yeah, like he started both what, both Google and PayPal. I think it was yeah, yeah. You know, I mean for every like huge success story in business. There was some point in the past where somebody worked really hard Like I'd went all out.
Speaker 1:Yeah.
Speaker 2:To get to this level and now they're like now they can, now they have the freedom Right.
Speaker 1:Exactly Same thing.
Speaker 2:Like you know, we look at everybody who loves to hate Jeff Bezos and Amazon, but like, go Google what he looked like and what his business looked like when he was starting out. He was almost the same like Elon Musk in a garage with a computer Just trying to make things work Right Totally.
Speaker 1:Yeah.
Speaker 2:You know again, we're not saying a lot of people you know it's not for you or you know and there's other ways to do it. But there's nothing wrong, if you want to, to hustle hard and make a name for yourself in this world.
Speaker 1:Yeah, I agree.
Speaker 2:Yeah.
Speaker 1:Love it.
Speaker 2:Cool, okay, we got to speed through the last ones, because now we're.
Speaker 1:Yeah, we're kind of over time. Um number four do tests that put you out of your comfort zone and be truly seen, which I think kind of like speaks to the things we've already talked about. Like it's like if you're avoiding doing something that might be just the thing you need to be doing to, like, accelerate your business now.
Speaker 2:Yeah.
Speaker 1:You know what I mean Agreed, yeah, or even, like we talked about last week, um, you know, if you're so hardcore on this one particular way of doing it but things aren't really happening for you, but you know this other way works, but you're just resisting doing it for whatever reason, do it, yeah, right, and it might push you out of your comfort zone. A little bit.
Speaker 2:Either do it or actually find an alternate means to get the same result. Right Like. Yeah, there's a lot of like okay well. I'm just not. I'm going to set this boundary. I'm not willing to do this thing in my business. That's perfectly fine If you find like another route.
Speaker 1:There's lots of ways to get downtown right.
Speaker 2:Yeah, you can take the train, take the bus, you can walk right but, like, there's a lot of this, um, I want to get downtown, everybody else is taking the bus, but I refuse to take the bus. And you're just standing there on the sidewalk not moving, like, if you're going to, um, ignore one of the fundamental parts of business and marketing, you need to find some other means to do it, or just accept the fact that you're not going to develop your, your business, Right, and here's a big one. Being seen, like, doing video content, showing your face online is a fundamental piece of social media marketing, and there's a lot of people who refuse to do that. Um, but then, like, try to do all the other stuff. Like, still have the Instagram account, which is an extremely visual platform. Um, you know, still try to make sales, but they're not putting. You know, they've created this whole, but they're not filling it in with something else.
Speaker 2:Yeah, right, um, there are ways to market your services and never show your face and never have to do video content. Um, but if you're sitting there and you're saying, what are they, ryan? Well, you're probably one of those people who is not yet doing video content and hasn't figured out how to attract clients without it, right? And there's a lot of examples of that. For example, we talked earlier about rapidly responding to inquiries about your services. Yeah, uh, if you're, if you're like no.
Speaker 2:I can't do that hard limit. You know I'll never respond to DMs in less than 24 hours. Cool. What is your alternate means of not blowing the leads that are presenting them themselves to you? Um, you know, is it hiring a set, or is it? You know, is it hiring a set, or is it hiring a set, or is it something you know? An auto responder that sends people to a video sales letter like what is it yeah, or is?
Speaker 1:it nothing. Yeah, cool, I love it. Um, and then last one is be okay with failing. Yeah, try stuff, you know, if you do, go out of your comfort zone, try it and see if it works, and if it doesn't, then that's okay. If you're not willing to fail, then you're probably not moving forward, right? So I think we just stay in, stuck in like analysis, paralysis, procrastination, um, waiting. So you gotta fail, you gotta use that muscle.
Speaker 2:Yeah, you know, I think something that keeps a lot of people stuck and distances them from their goals more than they realize is just this insatiable desire for certainty. And there is especially running a business. There's very little certainty. You know it's very rare that you're gonna see the top of the staircase when you're taking the first step Right. It's very rare that you're gonna put a little bit of money into ads and know with 100% certainty that you're gonna see a return on investment.
Speaker 1:Yeah, exactly.
Speaker 2:It's very rare that you know it's like okay, I'm gonna do this masterclass and I know three people are gonna buy my. I take a program. At the end of it like there's no guarantees, right.
Speaker 1:No, no, you need to be okay with that.
Speaker 2:You need to be okay with that.
Speaker 1:But on the flip side, you know, you could like. The day that I recorded that reel that went viral and now has like 3.2 million views, I had no idea that was gonna happen. I just recorded that like any other day and then look what happens. So like if you never try, if you never like put yourself out there, then you're never gonna know.
Speaker 2:Yeah, yeah, exactly.
Speaker 1:But it's also being strategic too. You don't want to just be like throwing spaghetti at the wall Is that the cliche saying that everybody says? Like you know? You don't want to be just like sprain and praying that something is gonna work. You want to have a strategy, but you also need to be able to be willing to just, like you know, implement something for a bit with and sometimes you're not gonna have the certainty.
Speaker 2:Yeah.
Speaker 1:You're not gonna know.
Speaker 2:Yeah.
Speaker 1:But you're not gonna know if you don't do it either. So what's better? And we've talked about this so much, because I remember having a conversation about what's that, michael Jordan one where it's like you miss 100% of the shots you don't take.
Speaker 2:Yeah, exactly, I mean. And let's go back to the ads example, right? The only way to guarantee a zero ROI, a zero return on investment for your ad spend, is to have no ad spend.
Speaker 1:Yeah.
Speaker 2:And that's the only guarantee. The only guarantee in business is if you don't take the action, you're not gonna get the result, right, yeah, if you do take the action, you may or may not get the result. So where's the better odds?
Speaker 1:Exactly.
Speaker 2:Yeah.
Speaker 1:Exactly. All right, I think that's a good point to end on.
Speaker 2:Yeah, there you go.
Speaker 1:Yeah, so I don't have the list anymore, but I deleted it. Okay, so we can't summarize it, so you're just gonna have to go back and listen to this all again.
Speaker 2:Yeah, Pretty. Oh yeah, I didn't think about summarizing it Literally. Ladies and gentlemen in the audience, we had a shared note that was hosted on my account and, like as soon as we hit number five, I deleted it. I was like I'm moving on.
Speaker 1:Yeah, and this episode is done. Yeah, it's over.
Speaker 2:I forgot to summarize the five, but yeah.
Speaker 1:All right yeah that's it. Well, hopefully they were taking notes.
Speaker 2:So, yeah, go back and just listen to it again and we'll all be good in the hood, good All right, all right, that's it. Go out and do stuff, make sales, have fun.
Speaker 1:Yeah.
Speaker 2:Thank you, okay, bye everyone.